Diamond Education takes time and research. Most people don’t bother beyond the basics. Believe it or not, an investment of just 30 minutes in our education tutorials will prepare you with more "quality knowledge" than many workday jewellery salespeople have pursued.
An Inconvenient Truth
The basics of Diamond Education are written everywhere but in the real world the lines get blurred. Why? Because the “rules” listed for colour, clarity and especially cut are broken left and right by labs and sellers. We can assume by definition, that 90% of all diamonds are in the bottom 90% of all diamond quality. So how is it that every seller can claim to have “the best"? They employ soft grading and buzzwords.
Soft Grading: Diamonds will be sent to soft/loose labs to receive higher colour and clarity grades than they deserve. This gives people a soft/false impression relative to the “rules” listed. It is compounded by the abundance of popular chain stores and mainstream sellers who employ the practice.
Buzzwords: Labels like “Ideal” or “Signature” are used everywhere as buzzwords to attract shoppers, but they have become meaningless without education and scrutiny, since thousands of sellers are applying soft or random standards.
We invite your questions or comments at any time, by phone or from our contact page