New Diamond Organization Formed to Steer Industry Marketing Effort
RAPAPORT... The International Diamond Board (IDB) was established over the weekend to improve the public relations efforts of and the generic marketing campaign for the diamond industry. “The overarching mission of the IDB is to create and sustain strong consumer demand for diamonds worldwide through effective category marketing,” according to a statement distributed on behalf of IDB by Rio Tinto Diamonds and BHP Billiton. IDB, which will be incorporated in the U.K., is the result of deliberations by an industry working group initiated at the 2008 St. Petersburg Forum. The group’s steering committee consisted of representatives from the major diamond mining companies — De Beers, ALROSA, Rio Tinto, BHP Billiton and Harry Winston. A wider range of industry representatives is said to have attended the meeting on Thursday that formalized the launch of IDB. The group explained that participants in the working group adopted a broad charter to examine the potential role of the organization and to determine how best it could be structured. It is currently in the process of recruiting a “high-caliber” chief executive officer (CEO) to lead the organization. “Over the next 12 months the IDB will focus on building the organization and initiating its first category public relations and communication program,” according to the statement. Among IDB''s immediate tasks that are “critical” to its success is the securing of support from all parts of the diamond value chain, it added. Source: diamondsnet.net/ By Avi Krawitz
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