Blog
Dear All,
As an opening article on this new medium called ‘blog’, I would like to share with you what has kept me busy this last year.
It occurred to me that more and more consumer-emails contained a higher demand for the ideal-cut, where before they used to emphasize on color and clarity.
And indeed it has always been the cut that made a diamond sparkle, and not the quality.
This is a short introduction to a diamond manufacturing company, called Infinity Diamonds.
Infinity Diamonds today is the world’s leading Diamond Company to research a polished diamond’s light performance.
Infinity Diamonds was set up with one unique goal in mind, to maximize the light performance of the diamonds, called ‘Crafted by Infinity’.
They first concentrated on round brilliants, and when AGS introduced its light performance-grading for fancy shapes, Infinity Diamonds was the first to cut AGS-Ideal princess-cuts.
While Cut is the only of the four C’s, controlled by man, it is also the one ‘C’ that contributes most to the pleasant look of a diamond.
As such, the beauty of a diamond comes mostly from its Cut, and for any diamond consumer, it is extremely important to go for the best possible Cut, or in other words, to aim for the highest possible light performance.
Infinity Diamonds is currently regarded as the world’s leading diamond manufacturer with regards to cut quality, and it is extremely challenging to see them expanding their production.
Diamond House is very proud to be associated with Infinity, and I am looking forward to offering this increased production of Infinity Diamonds to my customers.
Moreover, as a result of Infinity’s focus during production, and also because of their direct distribution through authorized retailers, the final price to the public is often lower than that of many lower-cut quality diamonds.
Best regards,
